Sea Tow needed a better way to manage and customize content while increasing membership sales.
We designed a responsive website that provided outstanding functionality and easily navigable menus, giving users access to information that would help plan a perfect boating trip from any device. Sea Tow also implemented a new server to host all of its business data, which centralized information and membership capabilities.
The personalization features provided by the Sitecore Content Management System allowed for information to be generated and refreshed on a individual user basis. As a result, the site presented content to each user based on individual activity. The upgraded Universal Google Analytics then gave Sea Tow a more comprehensive tracking ability for its website and eCommerce platform which made tracking engagement easier.
The results since the launch of the site having been nothing short of incredible. Sea Tow smashed all of their sales and revenue expectations. The enhanced usability coupled with the use of personalization dramatically improved conversions.